The Evolution of Online Relationships in Business to Consumer E-Commerce
نویسنده
چکیده
Business to consumer (B2C) e-commerce, a significant subset of total Internet business, can provide significant benefits to customers and SmallMedium-Enterprises (SMEs) including the ability to market their products and services online thereby achieving global connectivity, high accessibility, scalability, interoperability, interactivity, and greater information richness (Turban, Lee, King & Chung, 2006). Online relationships evolve through stages of loyalty and trust when consumers engaged in B2C shopping. Information Data Center predicts that e-commerce spending will reach $496.7 billion in the U.S. and $1.3 trillion globally by the year 2009. In recent years we have witnessed an increased growth of small businesses turning towards the Internet to market their products. SMEs are an important and integral part of every country’s economy and have AbstrAct
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